Pandemic and In-Store Promotions: Younger Generations Don’t Need Them, Older Generations Don’t Want Them

July 10 2020 by Greg Petro

Promotions and Generations

The benefits of youth have often been touted as resiliency, adaptability and optimism.  We are certainly seeing this play out in Gen Z and Millennial behavior across America right now. And this isn’t stopping short of where younger generations are shopping and how much they are buying.

Recent research is showcasing that Millennials and Generation Z are purchasing both online and in-store more often than other generations. As a comparison, 66 percent of Gen Z and 61 percent of Millennials are purchasing both online and in-store compared to only 37 percent of Baby Boomers who report shopping in both channels.



Generation Z is also the most likely to go in-store, according to another survey from June which found Gen Zers intend to shop in-store for personal and beauty care (71 percent), clothing (71 percent) and entertainment items (33 percent) once stores reopen. And 39 percent of Gen Z respondents said they are ready to return to in-store shopping right now.

Read the Full Article at Forbes

baby boomers  millennials  Gen Z  Survey Results  gen x  discounts  promotion  Generation Z  Generation X  Coronavirus  COVID-19  Consumer Survey  Safety

Want more information? Fill out our form below.

What Retail Executives Say About Supply Chain Disruption Leading Into Holiday: Shortages, Pricing and Delays

We partnered with The Wharton Baker Retailing Center to create a comprehensive infographic exploring our findings.

View the Infographic

The State Of Consumer Spending: Gen Z Influencing All Generations To Make Sustainability-First Purchasing Decisions

We partnered with The Wharton Baker Retailing Center and asked consumers in the U.S. how sustainable practices are impacting shopping habits and purchase decisions.

Read the Report
Featured Product

InsightSuite for Small Business

Specialized Tools for Small & Emerging Businesses

The fastest and most cost effective way to increase sales, profits and sell-in for growing businesses and digitally native brands.

Learn more
Free Ebook

Maximize Value, Speed & Profit

Learn how to leverage Voice of the Customer Analytics and 3D Product Creation to make more profitable products, faster.

Get the Free E-book
Roundtable Video

Kohl's Creates Value W/Predictive Analytics

Learn How First Insight's Predictive Tools Fuel Kohl's Success

As one of the world's leading omnichannel retailers with more than 1,100 stores in 49 states, Kohl's is leveraging First Insight's predictive analytics solution and voice-of-the-customer data to improve their business.

Watch the Webinar
Webinar

Consumer Sustainability Survey 2021

The First Industry-Wide Consumer Study On Shoe Sustainability

This industry-wide survey aims to create a critical baseline that brands and retailers can use to ensure they understand what consumers actually comprehend, what terms and phrases resonate best, and what areas they should prioritize.

Download the Webinar & Findings
Supply Chain & Pricing

Navigating Disruption

How The Rockport Company is Optimizing Assortments and Pricing with Data + Digital Product Testing

Learn how The Rockport Company created a new product playbook powered by the Voice of the Customer and predictive tools.

View the Webinar & Highlights