The Amazon Void: It's Time For Retailers and Brands to Unify

March 30 2020 by Greg Petro

rupixen-com-Q59HmzK38eQ-unsplash

Amazon has its hands full. From trying to get basic necessities into the hands of people nationwide and worldwide, to prioritizing categories among its sellers, to coping with its own Coronavirus outbreaks among employees while simultaneously looking to add tens of thousands of workers, now more than ever before brands and retailers need to step up and fill the void.

As the impact of Coronavirus continues to take hold, Amazon just announced that it will stop shipping non-essentials in Italy and France in an effort to be able to maintain “social distancing” rules within its warehouses. At least five workers at Amazon warehouses in Europe have tested positive for coronavirus, and workers at an Amazon warehouse in Italy went on strike March 17th to protest inadequate action by the company to protect them from being exposed to the infection.

Here in the U.S., we are likely moments from this same outcome.  According to this recent piece, four Democratic U.S. senators on Friday expressed concern in a letter to Jeff Bezos that the company has not provided enough support to warehouse staff during the coronavirus outbreak. While the company responded saying the protections are adequate, New York City reported the first Amazon Covid-19 case in America in a Queens warehouse facility just days ago.

It’s my view that Amazon workers on the frontlines are to be commended for stepping up and helping consumers get critical items when they are unable to leave their homes, facing the risk of their own infection. However, Amazon’s re-focus has also left a massive gap for consumers who have been conditioned to buy and receive everything they need on Amazon in a day or two.

Read the Full Article on Forbes.com

retailers  Amazon  future of retail  shipping  amazon prime  Coronavirus  COVID-19  social distancing

Want more information? Fill out our form below.

Featured Product

InsightSuite for Small Business

Specialized Tools for Small & Emerging Businesses

The fastest and most cost effective way to increase sales, profits and sell-in for growing businesses and digitally native brands.

Learn more
Free Ebook

Maximize Value, Speed & Profit

Learn how to leverage Voice of the Customer Analytics and 3D Product Creation to make more profitable products, faster.

Get the Free E-book
Roundtable Video

Kohl's Creates Value W/Predictive Analytics

Learn How First Insight's Predictive Tools Fuel Kohl's Success

As one of the world's leading omnichannel retailers with more than 1,100 stores in 49 states, Kohl's is leveraging First Insight's predictive analytics solution and voice-of-the-customer data to improve their business.

Watch the Webinar
Webinar

Consumer Sustainability Survey 2021

The First Industry-Wide Consumer Study On Shoe Sustainability

This industry-wide survey aims to create a critical baseline that brands and retailers can use to ensure they understand what consumers actually comprehend, what terms and phrases resonate best, and what areas they should prioritize.

Download the Webinar & Findings
Supply Chain & Pricing

Navigating Disruption

How The Rockport Company is Optimizing Assortments and Pricing with Data + Digital Product Testing

Learn how The Rockport Company created a new product playbook powered by the Voice of the Customer and predictive tools.

View the Webinar & Highlights