Will Macy's, Kohl's, and Target Steal Some of Amazon Prime Days' Thunder?

July 12 2019 by Greg Petro


For many of us that grew up in small towns across America in the ‘70s and ‘80s, Amazon Prime Days strike a strong resemblance to the good old fashioned “Crazy Days” of yore. For those of us who remember that far back, merchants would pull their wares out onto the sidewalks and sell them at discounted prices. Moms (mostly) would cart their bored kids out into the hot summer main streets of their hometowns and rifle through the racks and bins on the hunt for deals. It also unofficially marked the beginning of the back-to-school shopping season.

Nostalgia aside, when Amazon - whether they planned it or not - launched its very first Prime Day event in July four years ago, they set the groundwork for the online shopping version of Crazy Days that has become the now de facto kickoff for the back-to-school shopping season. According to ValuePenguin Amazon Prime Day rivals Black Friday and Cyber Monday. A survey conducted by consumer engagement firm Valassis begs the question:  is Amazon Prime Day the Black Friday of Summer? The survey states over two-thirds (68 percent) of Amazon shoppers, and 91 percent of Prime members specifically, have shopped on Prime Day previously, or will do so this year. Amazon said last year’s Prime Day was its biggest ever with 100 million products sold. This year, Amazon is extending the sale to two days (July 15-16), which means that it is likely this year will be even more successful.

Further, while numerous studies like this one show that back-to-school shopping is still happening more in-store, this year, Amazon seems to have planted a formal flag in the ground, launching its own online Back-to-School store.

Cue collective eye roll by retailers. Amazon, being Amazon, may sometimes feel infallible with consumers who overlook criticisms by those that claim Prime Days are glorified  “digital yard sales” selling “subpar offerings” from little-known brands, and point to the massive power failures at the launch of last year’s shopping event. 

Read the Full Article at Forbes

Amazon  macy's  Target  Kohl's  Prime Day

Want more information? Fill out our form below.

Featured Product

InsightSuite for Small Business

Specialized Tools for Small & Emerging Businesses

The fastest and most cost effective way to increase sales, profits and sell-in for growing businesses and digitally native brands.

Learn more
Free Ebook

Maximize Value, Speed & Profit

Learn how to leverage Voice of the Customer Analytics and 3D Product Creation to make more profitable products, faster.

Get the Free E-book
Roundtable Video

Kohl's Creates Value W/Predictive Analytics

Learn How First Insight's Predictive Tools Fuel Kohl's Success

As one of the world's leading omnichannel retailers with more than 1,100 stores in 49 states, Kohl's is leveraging First Insight's predictive analytics solution and voice-of-the-customer data to improve their business.

Watch the Webinar

Consumer Sustainability Survey 2021

The First Industry-Wide Consumer Study On Shoe Sustainability

This industry-wide survey aims to create a critical baseline that brands and retailers can use to ensure they understand what consumers actually comprehend, what terms and phrases resonate best, and what areas they should prioritize.

Download the Webinar & Findings
Supply Chain & Pricing

Navigating Disruption

How The Rockport Company is Optimizing Assortments and Pricing with Data + Digital Product Testing

Learn how The Rockport Company created a new product playbook powered by the Voice of the Customer and predictive tools.

View the Webinar & Highlights