Getting Out in Front of Customer Demand Through Product Testing

Customer demand is becoming more unpredictable by the minute, putting retailers on the defensive as they try to understand how to optimize their product merchandise offering, services and experiences. In today’s world, to get the supply and demand equation right, retailers must generate as much data as possible from product testing.

Hear from Greg Petro, CEO and founder of First Insight and Sourcing Journal President and Founder, Edward Hertzman as they discuss the importance of Next-Gen Experience Management (XM) highlighting customer experience management, product experience management, brand experience management and employee experience management.

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