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Data and AI are top of mind for retailers and brands looking for customer insights and ways to personalize the shopping experience, but companies sometimes struggle to recognize their own strength when it comes to data.

At NRF 2019: Retail’s Big Show, “Retales From the Frontline” host Matt Rubel sat down with First Insights CEO Greg Petro, Forrester Principal Analyst Sucharita Kodali and Synchrony Financial Head of Analytics Michael Bopp to talk about how retailers and brands are using data and AI…and how they should be using them. Here are four highlights from the discussion: 

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