Are men the salvation of brick-and-mortar retail?

Featured Image


Mall retailers have long considered women to be their primary shoppers, but all that might be about to change.

A study from new product solutions provider First Insight found that men are more likely than women to want to touch and feel a product before buying it, more likely to pay full-price at a retail store, and less likely to turn to Amazon for a cheaper alternative.

Read the Full Article at Chain Store Age

pricing  retail disruption