Are men the salvation of brick-and-mortar retail?

March 19 2018 by Al Urbanski for Chain Store Age


Mall retailers have long considered women to be their primary shoppers, but all that might be about to change.

A study from new product solutions provider First Insight found that men are more likely than women to want to touch and feel a product before buying it, more likely to pay full-price at a retail store, and less likely to turn to Amazon for a cheaper alternative.

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