Are men the salvation of brick-and-mortar retail?

March 19 2018 by Al Urbanski for Chain Store Age

mall-shoopping

Mall retailers have long considered women to be their primary shoppers, but all that might be about to change.

A study from new product solutions provider First Insight found that men are more likely than women to want to touch and feel a product before buying it, more likely to pay full-price at a retail store, and less likely to turn to Amazon for a cheaper alternative.

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