Backcountry explores customer data for merchandising insight

February 12 2021 by Dan Berthiaume from Chain Store Age

A specialty digital outdoor retailer is applying customer preferences across a wide variety of merchandising functions.

Backcountry, which sells outdoor gear and apparel through several specialized e-commerce sites, is leveraging the First Insight consumer-driven Experience Management (XM) platform to make faster and better merchandising decisions. As a result, the company intends to drive sales and margin gains for products from its owned Backcountry Gear & Apparel and Stoic brands, as well as its assortment of national brand products.

After conducting an extensive market assessment, Backcountry selected the XM platform because of its ability to deliver actionable insights across a variety of functions, like product design and selection, pricing, white space analysis, brand value assessment, and consumer segmentation and targeting. The retailer also obtains measurable ROI metrics through the platform’s proprietary value tracking capability.

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partnership  retail  Merchandising  overview  increase margins  partnerships  improve margins  Voice of Customer Analytics  Experience Management  Next-Gen Experience Management  outdoor

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