Consumers Will Spend Same, or More, in Back-To-School Shoe Spend

A good majority, 78%, of U.S. families will spend the same, or more, when it comes to buying shoes for school this year and 21% will purchase exclusively online.

Those are top findings from a survey from the Footwear Distributors and Retailers of America, the footwear industry's business and trade organization.

The survey of 691 households was conducted by First Insight, according to a press release.

The report offers insight into how inflation and a potential recession will impact this year's back-to-school shopping season and explores consumer behavior shifts such as the role of social media, as both parents and children use major platforms and influencers to inform their purchases.

Additional findings include:

What Retail Executives Say About Supply Chain Disruption: Shortages, Pricing and Delays

We partnered with The Wharton Baker Retailing Center to create a comprehensive infographic exploring our findings.

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The State Of Consumer Spending: Gen Z Influencing All Generations To Make Sustainability-First Purchasing Decisions

We partnered with The Wharton Baker Retailing Center and asked consumers in the U.S. how sustainable practices are impacting shopping habits and purchase decisions.

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Kohl's Creates Value W/Predictive Analytics

Learn How First Insight's Predictive Tools Fuel Kohl's Success

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Consumer Sustainability Survey 2021

The First Industry-Wide Consumer Study On Shoe Sustainability

This industry-wide survey aims to create a critical baseline that brands and retailers can use to ensure they understand what consumers actually comprehend, what terms and phrases resonate best, and what areas they should prioritize.

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Supply Chain & Pricing

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Case Study

HOTTER SHOES ATTRACTS YOUNGER AUDIENCE VIA ‘VOICE OF CUSTOMER’ ANALYTICS

While the Covid-19 pandemic hit most retailers hard, it created uniquely intense challenges for Hotter Shoes. Hotter needed to build up its e-commerce presence and appeal to a new group of shoppers at the same time.

Read the Case Study

• 63% plan to spend $75 or less per pair of shoes, compared to 81% in last year's survey.
• 36% expect to spend at least $200 on back-to-school shoes this season, more than double last year's rate (17%).
• 67% of families are shopping online more due to higher gas prices.

READ THE FULL ARTICLEat Retail Customer Experience.