A good majority, 78%, of U.S. families will spend the same, or more, when it comes to buying shoes for school this year and 21% will purchase exclusively online.
Those are top findings from a survey from the Footwear Distributors and Retailers of America, the footwear industry's business and trade organization.
The survey of 691 households was conducted by First Insight, according to a press release.
The report offers insight into how inflation and a potential recession will impact this year's back-to-school shopping season and explores consumer behavior shifts such as the role of social media, as both parents and children use major platforms and influencers to inform their purchases.
Additional findings include:
- 63% plan to spend $75 or less per pair of shoes, compared to 81% in last year's survey.
- 36% expect to spend at least $200 on back-to-school shoes this season, more than double last year's rate (17%).
- 67% of families are shopping online more due to higher gas prices.