UK shoe manufacturer Hotter Shoes is using consumer-driven predictive analytics to make design, buying and pricing decisions on a wide range of its products.

A partnership with global technology company First Insight will help Hotter Shoes to increase its speed to market and inform merchandising assortment decisions.

"Hotter Shoes has spent decades building its business around innovation and creating high-quality products for its customers," says Greg Petro, CEO and founder of First Insight. "We're excited to partner with Hotter Shoes and help them optimise their operations and eliminate the guesswork that's typically involved in product development by incorporating the voice of the customer into each step of their process."

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