Intradeco Partners With First Insight to Grow Brand Network

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The Wrangler supplier will leverage First Insight’s voice of the customer platform to advance its sustainability messaging and test product designs.

Intradeco Holdings and First Insight have joined forces to tackle customer concerns and bring bestselling products to market faster. 

The global vertical manufacturing company that supplies casual clothing to brands like Wrangler and Lee has partnered with the voice of the customer, or VoC, retail solutions provider with the intention of growing Intradeco’s retail and brand network by pulling “predictive and actionable data” from First Insight’s VoC platform, which enables various industry players to answer the retail-centric questions its consumers frequently ask. The goal, the LCA-certified company said, is to “elevate [its] product design and market acceptance.”


partnership  WWD  VoC Tools  2023