Justice is putting its predictive analytic models to work in a new way.
Ascena Retail Group’s tween brand is always looking to stay one step ahead of its digitally savvy young customer base. But the task was becoming a struggle since it was armed only with historical data that made it difficult to identify new potential customers, and provide the products they want at the right price.
Read the Full Article at Chain Store Age
The retail industry is constantly evolving, and we can help you stay up to speed. Sign up for our newsletter to stay up to date.
© 2020 First Insight, Inc.