Tween retailer ‘gets social’ to sharpen assortments, pricing

January 31 2018 by Deena M. Amato-McCoy for Chain Store Age

13731509_1224241174273272_3026777669364482848_n.pngJustice is putting its predictive analytic models to work in a new way.

Ascena Retail Group’s tween brand is always looking to stay one step ahead of its digitally savvy young customer base. But the task was becoming a struggle since it was armed only with historical data that made it difficult to identify new potential customers, and provide the products they want at the right price.

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