Making the Old New: The Rise of Upcycled Clothing

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Did you ever play dress-up as a kid, reimagining your towel as a magical cape? Or maybe you saved your popsicle sticks, using them to create a log cabin. Many of us had vivid imaginations as children, and as it turns out, we’ve still got plenty of magic left in us.

Today, our creativity is expressed a little differently: It’s seen through our fashion choices. How? Through upcycling. The tag #upcycledclothing has over 668,000 posts on Instagram, and on TikTok, #upcycledfashion has over 427 million views. Needless to say, a lot of people are interested in how to turn their clothes into something totally new. And many people are also interested in the sustainability perspective of upcycling.

According to a 2021 study from First Insight and the Baker Retailing Center at the Wharton School of the University of Pennsylvania, about three-quarters of Gen Z consumers consider sustainability to be more important than brand names when shopping. The data also confirms what we’ve been thinking all along: The sustainability space is driven by conscious consumers.



at Brightly. 

sustainability  recommerce  ESG

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