Millennials Are Driving Growth in This Emerging Retail Channel

May 14 2019 by Mario Abad for Footwear News

Screen Shot 2019-05-14 at 5.25.02 PM

Among the many distinct shopping habits of millennial consumers, there is one retail channel in particular that makes up a significant position of this group’s spending power.

Subscription box services, a growing business model where companies offer customers access to product or service at a recurring (usually monthly) price, are highly favored among millennials, according to a new study conducted by First Insight.

The study, titled “The State of Consumer Spending: Millennials Flexing their Retail Market Influence in U.S. and U.K,” surveyed more than 500 British and 1,000 American respondents on their shopping habits, purchase behavior and influences that drive their purchase decisions. The study looked at how the spending power among millennials is contributing to to heat around several retail models, including subscription box services.

Read the Full Article at Footwear News

millennials  online survey  Survey Results  shopping patterns  retail trends  online shopping  in-store shopping  Flexing

Looking for more info? Complete the form below.

Featured Product

InsightSuite for Small Business

Specialized Tools for Small & Emerging Businesses

The fastest and most cost effective way to increase sales, profits and sell-in for growing businesses and digitally native brands.

Learn more
Free Ebook

Maximize Value, Speed & Profit

Learn how to leverage Voice of the Customer Analytics and 3D Product Creation to make more profitable products, faster.

Get the Free E-book
Roundtable Video

Kohl's Creates Value W/Predictive Analytics

Learn How First Insight's Predictive Tools Fuel Kohl's Success

As one of the world's leading omnichannel retailers with more than 1,100 stores in 49 states, Kohl's is leveraging First Insight's predictive analytics solution and voice-of-the-customer data to improve their business.

Watch the Webinar

Consumer Sustainability Survey 2021

The First Industry-Wide Consumer Study On Shoe Sustainability

This industry-wide survey aims to create a critical baseline that brands and retailers can use to ensure they understand what consumers actually comprehend, what terms and phrases resonate best, and what areas they should prioritize.

Download the Webinar & Findings
Supply Chain & Pricing

Navigating Disruption

How The Rockport Company is Optimizing Assortments and Pricing with Data + Digital Product Testing

Learn how The Rockport Company created a new product playbook powered by the Voice of the Customer and predictive tools.

View the Webinar & Highlights


Unparalleled Value Delivery and Lowest Total Cost Provider

Our industry-leading platform takes your experience management operations from reactive to proactive. We empower you to create products, brands, and customer and employee engagement that deliver growth to both your top and bottom lines.