New First Insight iCX Platform Supports 3-D Prototypes to Reduce Physical Samples

July 17 2019 by Jessica Binns for Sourcing Journal

first-insight-icx-platform

Getting to market quickly with the right product can be the difference between winning and losing in retail today.

For more than a decade, brands and retailers have turned to product decision platform provider First Insight to understand how customers feel about new products prior to major rollout. Even the littlest tweaks on patterns, pricing and promotions could drive a product’s successful debut or disappointing failure.

Now, the company’s new customer experience platform, dubbed iCX, focuses on consumer engagement, interactions and rewards, all key elements when attempting to keep people happy and sharing their feedback.

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predictive analytics  new platform  product testing  voice of the customer  Data  customer-centric merchandising  customer centricity  digital product testing  new insight customer experience (iCX) platform  iCX  customer engagement tool  coupon codes  geographic expansion  survey branching  cannibalization  incrementality analysis  image recognition

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