Getting to market quickly with the right product can be the difference between winning and losing in retail today.
For more than a decade, brands and retailers have turned to product decision platform provider First Insight to understand how customers feel about new products prior to major rollout. Even the littlest tweaks on patterns, pricing and promotions could drive a product’s successful debut or disappointing failure.
Now, the company’s new customer experience platform, dubbed iCX, focuses on consumer engagement, interactions and rewards, all key elements when attempting to keep people happy and sharing their feedback.
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