New First Insight iCX Platform Supports 3-D Prototypes to Reduce Physical Samples

July 17 2019 by Jessica Binns for Sourcing Journal

first-insight-icx-platform

Getting to market quickly with the right product can be the difference between winning and losing in retail today.

For more than a decade, brands and retailers have turned to product decision platform provider First Insight to understand how customers feel about new products prior to major rollout. Even the littlest tweaks on patterns, pricing and promotions could drive a product’s successful debut or disappointing failure.

Now, the company’s new customer experience platform, dubbed iCX, focuses on consumer engagement, interactions and rewards, all key elements when attempting to keep people happy and sharing their feedback.

Read the Full Article at Sourcing Journal if you are a subscriber, or Download below

predictive analytics  new platform  product testing  voice of the customer  Data  customer-centric merchandising  customer centricity  digital product testing  new insight customer experience (iCX) platform  iCX  customer engagement tool  coupon codes  geographic expansion  survey branching  cannibalization  incrementality analysis  image recognition

Download the Full Article

Featured Product

InsightSuite for Small Business

Specialized Tools for Small & Emerging Businesses

The fastest and most cost effective way to increase sales, profits and sell-in for growing businesses and digitally native brands.

Learn more
Free Ebook

Maximize Value, Speed & Profit

Learn how to leverage Voice of the Customer Analytics and 3D Product Creation to make more profitable products, faster.

Get the Free E-book
Roundtable Video

Kohl's Creates Value W/Predictive Analytics

Learn How First Insight's Predictive Tools Fuel Kohl's Success

As one of the world's leading omnichannel retailers with more than 1,100 stores in 49 states, Kohl's is leveraging First Insight's predictive analytics solution and voice-of-the-customer data to improve their business.

Watch the Webinar
Webinar

Consumer Sustainability Survey 2021

The First Industry-Wide Consumer Study On Shoe Sustainability

This industry-wide survey aims to create a critical baseline that brands and retailers can use to ensure they understand what consumers actually comprehend, what terms and phrases resonate best, and what areas they should prioritize.

Download the Webinar & Findings

HIGHEST DEMONSTRATED ROI. GUARANTEED.

Unparalleled Value Delivery and Lowest Total Cost Provider


Our industry-leading platform takes your experience management operations from reactive to proactive. We empower you to create products, brands, and customer and employee engagement that deliver growth to both your top and bottom lines.