Technology firm First Insight has developed a new platform that combines enhanced customer insights with product-level analytics to help companies to increase speed-to-market and deliver customer-driven assortments.

The new customer experience platform, iCX, builds on First Insight's product testing solution to deliver customised engagements, flexible segmentation capabilities, and personalised offers. It also incorporates some of the latest technologies such as image recognition and survey branching.

at Just-Style

July 18 2019 by Michelle Russell for Just-Style

predictive analytics new platform product testing voice of the customer Data customer-centric merchandising customer centricity digital product testing new insight customer experience (iCX) platform iCX customer engagement tool coupon codes geographic expansion survey branching cannibalization incrementality analysis image recognition

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