New First Insight tool improves customer experience

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Technology firm First Insight has developed a new platform that combines enhanced customer insights with product-level analytics to help companies to increase speed-to-market and deliver customer-driven assortments.

The new customer experience platform, iCX, builds on First Insight's product testing solution to deliver customised engagements, flexible segmentation capabilities, and personalised offers. It also incorporates some of the latest technologies such as image recognition and survey branching.

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predictive analytics  new platform  product testing  voice of the customer  Data  customer-centric merchandising  customer centricity  digital product testing  new insight customer experience (iCX) platform  iCX  customer engagement tool  coupon codes  geographic expansion  survey branching  cannibalization  incrementality analysis  image recognition

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