Digital disruption may have changed the way consumers make purchases, but the traditional brick-and-mortar shopping experience continues to win favor from shoppers.
According to a study conducted by analytics firm First Insight, both men and women are still spending more in stores than online during the average shopping visit.
The report — which evaluated more than 1,000 respondents to determine consumer’s shopping habits and purchase behavior — found that 71 percent of people typically spend more than $50 when shopping at a physical store versus 54 percent of those surveyed who do so online.
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© 2020 First Insight, Inc.