Retailers, Take Note: Shoppers Are Still Spending More In Stores Than Online

March 4 2019 by Samantha McDonald for Footwear News

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Digital disruption may have changed the way consumers make purchases, but the traditional brick-and-mortar shopping experience continues to win favor from shoppers.

According to a study conducted by analytics firm First Insight, both men and women are still spending more in stores than online during the average shopping visit.

The report — which evaluated more than 1,000 respondents to determine consumer’s shopping habits and purchase behavior — found that 71 percent of people typically spend more than $50 when shopping at a physical store versus 54 percent of those surveyed who do so online.

Read the Full Article at Footwear News

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