The teen apparel retailer’s new predictive analytics solution from First Insight is helping the company make design and buying decisions across its apparel, footwear and accessories categories based on customer sentiment. The technology will also enable the company to invest in merchandise that will differentiate their assortments.

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May 1 2018 by Deena M. Amato-McCoy for Chain Store Age

technology predictive analytics Women's Wear Daily WWD women's apparel data-driven Women's Accessories new customer rue21

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