Predictive analytics help Rue21 drive speed to market with right items

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Rue21 is creating assortments based on customer buying behavior.

The teen apparel retailer’s new predictive analytics solution from First Insight is helping the company make design and buying decisions across its apparel, footwear and accessories categories based on customer sentiment. The technology will also enable the company to invest in merchandise that will differentiate their assortments.

Read the Full Article at Chain Store Age

technology  predictive analytics  Women's Wear Daily  WWD  women's apparel  data-driven  Women's Accessories  new customer  rue21