Study: Home Consumers Growing More Price Elastic

November 2 2017 by Mike Duff for HomeWorld Business

price-elasticity-studyFirst Insight, a technology company focused on helping retailers make product investment and pricing decisions, has determined that price elasticity is increasing in the home products sector.

“In its new study, “Decoding Price Elasticity to Unlock Revenue and Minimize Risk,” First insights noted that furniture, particularly, is giving more consumers pause as they consider how broad their definition of value is.

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retail  dynamic pricing  Reduce Markdowns  Featured Pricing  price elasticity

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