Sustainable Beauty: Why I Believe Green Is the New Black

November 16 2021 by Kelly Swing for Rolling Stone

The sustainable beauty trend has been growing in popularity for years, but it has become even more popular during the pandemic. There are many reasons why sustainable beauty is trending now, and one of them is that people are looking for ways to reduce their carbon footprint. Consumers are drawn to sustainable beauty because it allows them to feel good about themselves knowing they’re using products that don’t harm animals or ecosystems in any way. From my perspective, sustainable beauty could be considered a form of protest against companies that try to profit at all costs without considering future generations’ needs.

With younger generations more aware than ever before, companies and governments alike need to consider what they can do about environmental issues. The Deloitte Global 2021 Millennial and Gen Z Survey findings tell us social media has become the outlet where younger generations speak up against these concerns, influencing worldwide awareness on a more sustainable future.

A First Insight 2020 study found that 62 percent of Gen Z and Millennial participants prefer buying from sustainable brands, over Gen X surveyed at 54 percent. Furthermore, respondents were asked if they would be willing to spend more money on these products when given both choices — 73 percent of Gen Z and 68 percent of Millennials stated they would. These studies show us they are taking action through their purchasing decisions and voicing their concerns about the future of our planet. As a parent and grandparent, I can’t help but be proud of Gen Z and Millennials for their dedication to sustainability.

Read the Full Article at Rolling Stone

online survey  Survey Results  sustainability  consumer spending  Consumer Survey  beauty

Looking for more info? Complete the form below.

Featured Product

InsightSuite for Small Business

Specialized Tools for Small & Emerging Businesses

The fastest and most cost effective way to increase sales, profits and sell-in for growing businesses and digitally native brands.

Learn more
Free Ebook

Maximize Value, Speed & Profit

Learn how to leverage Voice of the Customer Analytics and 3D Product Creation to make more profitable products, faster.

Get the Free E-book
Roundtable Video

Kohl's Creates Value W/Predictive Analytics

Learn How First Insight's Predictive Tools Fuel Kohl's Success

As one of the world's leading omnichannel retailers with more than 1,100 stores in 49 states, Kohl's is leveraging First Insight's predictive analytics solution and voice-of-the-customer data to improve their business.

Watch the Webinar
Webinar

Consumer Sustainability Survey 2021

The First Industry-Wide Consumer Study On Shoe Sustainability

This industry-wide survey aims to create a critical baseline that brands and retailers can use to ensure they understand what consumers actually comprehend, what terms and phrases resonate best, and what areas they should prioritize.

Download the Webinar & Findings
Supply Chain & Pricing

Navigating Disruption

How The Rockport Company is Optimizing Assortments and Pricing with Data + Digital Product Testing

Learn how The Rockport Company created a new product playbook powered by the Voice of the Customer and predictive tools.

View the Webinar & Highlights

HIGHEST DEMONSTRATED ROI. GUARANTEED.

Unparalleled Value Delivery and Lowest Total Cost Provider


Our industry-leading platform takes your experience management operations from reactive to proactive. We empower you to create products, brands, and customer and employee engagement that deliver growth to both your top and bottom lines.