The Game-Changing Platform That Makes It Easy to Track 'Voice of the Customer' Analytics

July 23 2019 by Madeleine Streets for Footwear News

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Understanding exactly what the customer likes and wants can give brands an advantage in a saturated retail market. First Insight, the data-driven merchandizing and product-testing platform, is now offering a suite of engagement tools to brands and retailers, to help them better connect with their customers and inform their product strategy.

The new customer experience platform iCX builds on First Insight’s existing product-testing solution. Through a combination of shopper insights and product-level analytics, the platform is designed to increase a brand’s speed-to-market and inform merchandizing assortment decisions.

Read the Full Article at Footwear News

predictive analytics  new platform  product testing  voice of the customer  Data  customer-centric merchandising  customer centricity  digital product testing  new insight customer experience (iCX) platform  iCX  customer engagement tool  coupon codes  geographic expansion  survey branching  cannibalization  incrementality analysis  image recognition

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