Woolworths, one of South Africa's biggest retailers, is teaming up with First Insight Inc., a retail tech platform provider, in a quest to drive customer engagement while also optimizing design, merchandising and sourcing.
Woolworths will use First Insight to gather zero-party, Voice of Customer data and operationalize product testing for faster and better merchandising decisions in its Womenswear division using the platform, according to a press release. The technology will empower Woolworths with actionable insights to guide its product investment, pricing and marketing decisions.
"We are excited about our partnership with First Insight as their research and data will provide us with valuable insights to better service our customer needs through a more targeted merchandise selection," Roxanne Gillan, Woolworths' GM, business development and innovation, said in the release.
