Millennial Spending Power

May 14 2019 by Kellie Ell for WWD

Screen Shot 2019-05-14 at 9.21.22 AM

Millennials have been blamed for the death of many things. Among them are department stores, wedding dresses, high heels and even Harley-Davidson.

But Millennial shoppers in both the U.S. and U.K. are actually spending more money — both in store and online — than any other generation. They’re just investing in different things. Like subscription services and brand logos.

That’s according to “The State of Consumer Spending: Millennials Flexing Their Retail Market Influence in U.S. and U.K.,” a new study by First Insight, a data-driven merchandising platform for retailers and brands. The company recently expanded with offices in London and India.

Read the Full Article at WWD

in-store shopping experience  predictive analytics  online consumer engagement  online survey  customer-centric merchandising  customer centricity  online shopping  state of consumer spending report  consumer spending  in-store shopping  Flexing

Looking for more info? Complete the form below.

Featured Product

InsightSuite for Small Business

Specialized Tools for Small & Emerging Businesses

The fastest and most cost effective way to increase sales, profits and sell-in for growing businesses and digitally native brands.

Learn more
Free Ebook

Maximize Value, Speed & Profit

Learn how to leverage Voice of the Customer Analytics and 3D Product Creation to make more profitable products, faster.

Get the Free E-book
Roundtable Video

Kohl's Creates Value W/Predictive Analytics

Learn How First Insight's Predictive Tools Fuel Kohl's Success

As one of the world's leading omnichannel retailers with more than 1,100 stores in 49 states, Kohl's is leveraging First Insight's predictive analytics solution and voice-of-the-customer data to improve their business.

Watch the Webinar
Webinar

Consumer Sustainability Survey 2021

The First Industry-Wide Consumer Study On Shoe Sustainability

This industry-wide survey aims to create a critical baseline that brands and retailers can use to ensure they understand what consumers actually comprehend, what terms and phrases resonate best, and what areas they should prioritize.

Download the Webinar & Findings
Supply Chain & Pricing

Navigating Disruption

How The Rockport Company is Optimizing Assortments and Pricing with Data + Digital Product Testing

Learn how The Rockport Company created a new product playbook powered by the Voice of the Customer and predictive tools.

View the Webinar & Highlights

HIGHEST DEMONSTRATED ROI. GUARANTEED.

Unparalleled Value Delivery and Lowest Total Cost Provider


Our industry-leading platform takes your experience management operations from reactive to proactive. We empower you to create products, brands, and customer and employee engagement that deliver growth to both your top and bottom lines.