What to Watch: Men’s Market Grows Although Changes Abound

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Activewear, streetwear and everything related to performance and comfort will spur sales in the second half.

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Men’s wear continues to make strides as guys from all walks of life prove that it’s not only women that care how they look.

From the red-hot streetwear market to suits with a slim modern fit — and technical attributes in everything — men continue to upgrade their wardrobes to keep up with the latest trends.

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WWD  Menswear  Product Selection  Product Differentiation  Mens Shoes