White Papers

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Report

Markdown Mania: Consumer Perspectives on Retail Discounting Strategies

This report uncovers how retailers have conditioned consumers to wait for the markdown before buying

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White Paper

In Womenswear, Price Resistance Is Increasing

Fung Global Retail & Technology and First Insight conducted an analysis that found there is a persistent and significant gap between the planned manufacturers’ suggested retail prices (MSRPs) of womenswear products tested by First Insight and the prices consumers are willing to pay for them.

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White Paper

Determining Buy Quantities Using Consumer Insight

This white paper provides an insight on how retailers can deliver actionable, item-level buy quantity recommendations which maximize overall assortment gross margin. 

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White Paper

Mitigating the Risks of New Product Introductions

 This white paper provides an in-depth assessment of several merchandise testing methods, including two types of in-store testing and e-commerce testing. Each of these methods is compared to First Insight’s online predictive analytic testing solution.

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White Paper

Developing Exclusive Fashion Assortments

This white paper discusses how brands and retailers can apply predictive analytics to consumer data to identify which products are most valued by their customers and develop exclusive assortments with confidence.

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White Paper

Holiday 2016 Survey Results: Retailers Somewhat Bullish

Fung Global Retail & Technology and First Insight conducted a survey the first week of August 2016 to gauge retailers' sentiment regarding consumers' holiday spending. 

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White Paper

Retail Email Overload: A First Insight Consumer Research Study

In this study, First Insight asked shoppers to weigh in on the emails they receive from retailers. They told us they only open 1 in 4 emails, and only 1 in 20 emails is relevant to them. What can you do about it?

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White Paper

The Voice of the Customer in Product Development

This white paper discusses the challenges of new product development and the benefits of introducing the voice of the customer into this process. It also reviews the world’s only integrated solution for seamless consumer testing and product lifecycle management –First Insight and PTC.

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WHITE PAPER

A Practitioner's Guide to SKU Rationalization

In this white paper, author Mark Chrystal synthesizes relevant academic research and makes a case for leveraging consumer insights in the assortment management process. 

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WHITE PAPER

Menswear
Prices Down 27%
Since 2013

Fung Global Retail & Technology and First Insight analyzed consumer tests of the menswear market. For one category prices were up 34%. Find out what that one category is, as well as more on the topic of product testing.

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White Paper

Determining Entry Price Points

 This white paper focuses on how to determine optimal starting price points for new products.

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White Paper

Weeding Out The Weak: Real-Time Insight From Customers Who Know

This white paper presents a methodology for new product selection which enables retailers to use consumer insight to accurately identify top and bottom performers before they are introduced to the market. Retailers using this methodology are consistently realizing 3-9% gains in sales and margin dollars.