It’s not all doom and gloom in the retail industry, but few retailers have had such positive press for their success as Kohl’s. Its success can be attributed to a number of factors. I’ve outlined a few below.
Smaller Store Formats: Simplify to Amplify
Kohl’s has taken an approach of shrinking hundreds of its 1,160 stores from around 90,000 square feet to around 60,000. The company is also testing an even smaller format of 35,000 square feet at 12 locations. If successful, it could roll more of these out to new markets including city centers.