How Kohl's Became And Remains Relevant

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It’s not all doom and gloom in the retail industry, but few retailers have had such positive press for their success as Kohl’s. Its success can be attributed to a number of factors. I’ve outlined a few below.

Smaller Store Formats: Simplify to Amplify

Kohl’s has taken an approach of shrinking hundreds of its 1,160 stores from around 90,000 square feet to around 60,000.  The company is also testing an even smaller format of 35,000 square feet at 12 locations. If successful, it could roll more of these out to new markets including city centers.

Read the Full Article on Forbes

Store Relevance  voice of the customer  data-driven  Kohl's  voice of the customer tools  store size  partnerships  test read react  lego  data analytics  oliver chen  popsugar

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