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Press Coverage

First Insight has been making headlines for over a decade. Browse our press coverage for thought leadership, industry news, partnership announcements, and more.

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Backcountry explores customer data for merchandising insight

by Dan Berthiaume from Chain Store Age February 12, 2021

Survey: Senior retail executives out of touch with holiday shoppers

by Dan Berthiaume from Chain Store Age December 7, 2020

Marks & Spencer enhances private label product development

by Dan Berthiaume from Chain Store Age November 5, 2020

Wolverine optimizes merchandising with predictive analytics

by Dan Berthiaume from Chain Store Age August 18, 2020

Survey reveals demographic differences in consumer response to COVID-19

by Dan Berthiaume from Chain Store Age March 26, 2020

Coronavirus causing sales jumps, online price gouging

by Dan Berthiaume from Chain Store Age March 5, 2020

Survey: Generations differ on importance of sustainability

by Dan Berthiaume from Chain Store Age January 20, 2020

Walmart gaining ground on Amazon, according to new report

by Dan Berthiaume from Chain Store Age November 5, 2019

Survey: How Do Millennials Shop?

by Dan Berthiaume from Chain Store Age May 14, 2019

Survey: Store spend trumps online

by Dan Berthiaume from Chain Store Age March 4, 2019

How many promotional emails a week is too many?

by Dan Berthiaume from Chain Store Age March 21, 2016

The Limited predicts promotions

by Dan Berthiaume from Chain Store Age September 25, 2015

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