A footwear/apparel retailer is obtaining near-real-time customer insight to aid product development, assortment, pricing and marketing.


Wolverine Worldwide is integrating First Insight’s Voice of the Customer retail predictive analytics solution across its portfolio, which includes the Merrell, Sperry, Hush Puppies, Saucony, Wolverine and Keds brands. (The company Wolverine commerce sites as well as third-party retail partners.)


By deploying the new solution, Wolverine intends to further leverage data in its product decision-making process, enabling its portfolio of 12 brands to increase speed-to-market, sell-in and sell-through, as well as reduce markdowns. Predictive feedback from consumers can be delivered in 24-48 hours.

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