Survey: Generations differ on importance of sustainability

January 20 2020 by Dan Berthiaume from Chain Store Age

Who your customers are may factor into sustainability decisions.

According to “The State of Consumer Spending: Gen Z Shoppers Demand Sustainable Retail,” a new survey from retail predictive analytics platform First Insight, 62% of Gen Z respondents prefer to buy from sustainable brands, with buying decisions on par with millennials, while 54% of Gen X and 44% of the Silent Generation (born 1928-45) said the same. However, only 39 percent of baby boomers agreed. 

Gen Z is also the most willing to pay more for sustainable products (73%) compared to millennials (68%), Gen X (55%), Silent Generation (50%) and baby boomers (42%). 

Of note, the majority of respondents across generations expect retailers and brands to become more sustainable, including 84% of Gen X, 78% of millennials, 73% of Gen Z, 73% of baby boomers, and 68% of the Silent Generation.

Read the Full Article at Chain Store Age

retail  baby boomers  millennials  future of retail  Generation Z  sustainability  state of consumer spending report  upcycling  recommerce  Generation X  Silent Generation

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