More men than women are stockpiling groceries and cutting back on spending during the COVID-19 pandemic.
That’s according to a consumer survey from digital product testing and decision-making retail predictive analytics platform First Insight, which found gender and generational differences have a lot to do with how shoppers are responding to the virus outbreak. The survey also revealed that news of the COVID-19 virus is impacting the shopping behavior of 75% of respondents, up from 45% compared to a survey fielded in late February.
According to the survey, the vast majority of respondents reported an impact on product availability (84%) and shortages (72%). Also, a growing number of consumers are shopping more frequently online, with a 62% increase (34% vs. 21% in February). Similarly, the number of consumers shopping less frequently in-store showed a 63% increase (49% vs. 30%).
However, the survey also reveals some significant demographic differences in how consumers are responding to the pandemic. The following are some highlights arranged by differences in gender and generation.
at Chain Store Age
