grocery_shopping_manMore men than women are stockpiling groceries and cutting back on spending during the COVID-19 pandemic.

That’s according to a consumer survey from digital product testing and decision-making retail predictive analytics platform First Insight, which found gender and generational differences have a lot to do with how shoppers are responding to the virus outbreak. The survey also revealed that news of the COVID-19 virus is impacting the shopping behavior of 75% of respondents, up from 45% compared to a survey fielded in late February. 

According to the survey, the vast majority of respondents reported an impact on product availability (84%) and shortages (72%). Also, a growing number of consumers are shopping more frequently online, with a 62% increase (34% vs. 21% in February). Similarly, the number of consumers shopping less frequently in-store showed a 63% increase (49% vs. 30%). 

However, the survey also reveals some significant demographic differences in how consumers are responding to the pandemic. The following are some highlights arranged by differences in gender and generation.

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