David’s Bridal unveils bridesmaid line that is always available

November 10 2021 by Dan Berthiaume from Chain Store Age

The nation's largest bridal retailer is making a big promise around its newest apparel offering.

David’s Bridal is introducing its new “Guaranteed in Stock and Ready to Ship” bridesmaid dress collection. The retailer says it has over 300,000 dresses in stock and ready to ship in the U.S. due to the strength of its vertical supply chain, as its monthly internal consumer trends index shows shorter planning windows between engagements and wedding events.  

David's Bridal utilizes proprietary technology to obtain real-time, accurate visibility into its inventory availability. Now, customers can filter their searches online or at any David's Bridal store by "Guaranteed in Stock and Ready to Ship," streamlining the shopping process and eliminating extended lead times and rush fees.

...The company’s latest omnichannel offering is being launched in response to widespread retail supply chain issues. Fully 100% of senior retail executives surveyed by First Insight and the Baker Retailing Center at the Wharton School of the University of Pennsylvania agreed that supply chain disruptions will affect sales, prices and promotions during the upcoming holiday season. And 98% agree that supply chain issues will continue impacting the retail sector through 2022 and beyond.

Read the Full Articleat Chain Store Age

retail technology  Davids Bridal  inventory  supply chain challenges  supply chain  inventory management  supply chain disruption

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