Survey: Senior retail executives out of touch with holiday shoppers

December 7 2020 by Dan Berthiaume from Chain Store Age

Senior retail executives demonstrate a potentially damaging misunderstanding of what is driving consumers' online and in-store shopping preferences this holiday season, along with the categories they plan to to buy.

Fifty-nine percent of consumers plan to shop online during the 2020 holiday season, but only 35% of senior retail executives believed consumers prefer to shop this way, according to a survey of consumers and senior retail executives from customer experience platform First Insight Inc.

Additionally, only four in 10 (41%) consumers plan to shop in a physical store, compared to six in 10 (59%) retail executives who anticipate consumers will do so during this holiday season. 

Read the Full Article at Chain Store Age

holiday  consumer preferences  CONSUMER REPORT  Senior Retail Executives  Holiday Shopping  Holiday Season  Consumer Purchase Behavior  Consumer Survey

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