Backcountry Dives Deeper into Consumer Insights via Experience Management Platform

February 11 2021 by Jessie Dowd for retail TouchPoints

As ecommerce sales continue to surge for recreation products, outdoor gear and clothing retailer Backcountry is elevating its digital game by mining customer data to deliver a better experience and offering. The online retailer has expanded its partnership with First Insight, using the solution provider’s consumer-driven Experience Management (XM) platform to make faster, better merchandising decisions, with the goal of driving sales and margin gains for products.

The XM platform gathers real-time consumer data and applies predictive analytic models to create actionable insights across a variety of functions, such as product design and selectionpricingwhite space analysisbrand value assessment, and consumer segmentation and targeting. The solution also includes a proprietary value-tracking capability.

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pricing  partnership  value  Product Selection  increase margins  Experience Management  partner  outdoor  sporting goods

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