Backcountry Dives Deeper into Consumer Insights via Experience Management Platform

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As ecommerce sales continue to surge for recreation products, outdoor gear and clothing retailer Backcountry is elevating its digital game by mining customer data to deliver a better experience and offering. The online retailer has expanded its partnership with First Insight, using the solution provider’s consumer-driven Experience Management (XM) platform to make faster, better merchandising decisions, with the goal of driving sales and margin gains for products.

The XM platform gathers real-time consumer data and applies predictive analytic models to create actionable insights across a variety of functions, such as product design and selectionpricingwhite space analysisbrand value assessment, and consumer segmentation and targeting. The solution also includes a proprietary value-tracking capability.

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pricing  partnership  value  Product Selection  increase margins  Experience Management  partner  outdoor  sporting goods