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In a bid to improve sales, Chico’s FAS, Inc. has partnered with First Insight Inc., a technology company that assists leading retailers in making efficient merchandise and marketing related decisions. Following this announcement, Chico’s shares advanced 3.4%.

The rapidly evolving and highly competitive retail environment demands developing trend-right products that fit consumer needs. Leading retailers therefore seek latest market information to make the right operational decisions. Chico’s decision to merge with First Insight is in line with this strategy.

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