Consumers and Retailers Agree Masks Are a Must

July 30 2020 by Alexandra Pastore for WWD

 

Consumers’ fear is picking up again, according to new survey findings by retail predictive analytics company First Insight. The poll found that in considering where to shop, the percentage of consumers feeling unsafe in shopping malls, warehouse clubs and big-box retailers has increased since the company’s survey in late April.

Notably, a majority of women (80 percent) said they feel unsafe trying beauty products, 68 percent said they feel unsafe trying on apparel in dressing rooms, and 61 percent feeling unsafe trying on shoes. In contrast, the report found that men had shown a decrease in fear to try on apparel in dressing rooms since April, with only 46 percent saying they would not feel safe.

Consumer fear also continues to show variance between generations. While 73 percent of Baby Boomers said they do not feel safe trying on clothing in dressing rooms, only 45 percent of Millennials said the same. And Generation X’s levels of fear also decreased to 49 percent. Still, Generation Z’s sentiment of fear increased slightly.

Read the Full Article at WWD

retail  consumer preferences  consumer preference  in-store shopping  CONSUMER REPORT  Coronavirus  COVID-19  Consumer Purchase Behavior  Safety  face masks

Looking for more info? Complete the form below.

Featured Product

InsightSuite for Small Business

Specialized Tools for Small & Emerging Businesses

The fastest and most cost effective way to increase sales, profits and sell-in for growing businesses and digitally native brands.

Learn more
Free Ebook

Maximize Value, Speed & Profit

Learn how to leverage Voice of the Customer Analytics and 3D Product Creation to make more profitable products, faster.

Get the Free E-book
Roundtable Video

Kohl's Creates Value W/Predictive Analytics

Learn How First Insight's Predictive Tools Fuel Kohl's Success

As one of the world's leading omnichannel retailers with more than 1,100 stores in 49 states, Kohl's is leveraging First Insight's predictive analytics solution and voice-of-the-customer data to improve their business.

Watch the Webinar
Webinar

Consumer Sustainability Survey 2021

The First Industry-Wide Consumer Study On Shoe Sustainability

This industry-wide survey aims to create a critical baseline that brands and retailers can use to ensure they understand what consumers actually comprehend, what terms and phrases resonate best, and what areas they should prioritize.

Download the Webinar & Findings
Supply Chain & Pricing

Navigating Disruption

How The Rockport Company is Optimizing Assortments and Pricing with Data + Digital Product Testing

Learn how The Rockport Company created a new product playbook powered by the Voice of the Customer and predictive tools.

View the Webinar & Highlights

HIGHEST DEMONSTRATED ROI. GUARANTEED.

Unparalleled Value Delivery and Lowest Total Cost Provider


Our industry-leading platform takes your experience management operations from reactive to proactive. We empower you to create products, brands, and customer and employee engagement that deliver growth to both your top and bottom lines.