Learn how Wolverine Worldwide is viewing the COVID-19 crisis as a catalyst to strengthen their digital foundations.
The age of discounting may finally be winding down.
Conventional wisdom and consumer research have long dictated that blasting out coupons is the best way to trigger a shopper to buy. But new research from product pricing solutions firm First Insight reveals that some purchasers might be kicking their addiction to promos, and focusing on another product attribute instead.
Read the Full Article at Sourcing Journal
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