Consumers Care About Diversity & Inclusion - and They Want Companies to Own Up to Their Mistakes

October 8 2019 by Ella Chockrek for Footwear News

Diversity is likely among the most-discussed topics for fashion brands and retailers right now. But it isn’t just a buzzword: Consumers are now increasingly making their shopping choices based on a brand’s approach to diversity and inclusion.

According to a First Insight, Inc. report released today, over half of U.S. consumers said having women and minorities in senior leadership positions was important — with 52% of women and 54% of men saying that companies should hire chief diversity officers. Roughly half of Americans surveyed (48% of men and 45% of women) said cultural inclusivity was important.

Read the Full Article at Footwear News

Gender Differences in Retail  state of consumer spending report  consumer spending  Chief Diversity Officer  Chief Inclusion Officer  U.S.  U.K.

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