Dear Retailers: Just Stop, Take a Deep Breath, and Listen

Featured Image


We as an industry have a history of offending people. And while many have laughed it off in the past and chalked it up to “creative license,” the truth is that most retailers have never truly understood their customers, never stood in their shoes to consider their view of the world.

The pandemic and social injustice issues have brought this all into focus for many of us. They have magnified issues that have long hovered beneath the surface and have accelerated change at a pace which most retailers and brands could have never foreseen. Which is why I call retail industry leaders right now to please, just stop. Take a deep breath, and listen.

In the recent past, I have been vocal about retailers and brands that have launched tone deaf or offensive styles, like a Columbine sweatshirt with bullet holes or a blackface turtleneck. I’ve called them out for cultural misappropriation like using Native American images without regard for culture or consequence. Whether intentional or just purely ignorant, retail has been contributing to the growing problems in our country for decades.

We, as leaders in this industry, control our own destiny. And as we look upon an industry that has been transformed over the last three months it is not a time to be feckless. It is time to lead. And that means dispensing with old beliefs and charting a new course forward. It starts with understanding customers who have been forever changed.

Read the Full Article at WWD

retail  disruptors  voice of the customer  retail disruption  future of retail  Voice of Customer Analytics  Coronavirus  COVID-19  market disruptions

Looking for more info? Complete the form below.

The Supply Chain Disruption
The Wharton Baker Retailing Center

What Retail Executives Say About Supply Chain Disruption: Shortages, Pricing and Delays

We partnered with The Wharton Baker Retailing Center to create a comprehensive infographic exploring our findings.

View the Infographic
The State Of Consumer Spending
The State Of Consumer Spending

The State Of Consumer Spending: Gen Z Influencing All Generations To Make Sustainability-First Purchasing Decisions

We partnered with The Wharton Baker Retailing Center and asked consumers in the U.S. how sustainable practices are impacting shopping habits and purchase decisions.

Read the Report
InsightSuite for Small Business
Featured Product

InsightSuite for Small Business

Specialized Tools for Small & Emerging Businesses

The fastest and most cost effective way to increase sales, profits and sell-in for growing businesses and digitally native brands.

Learn more
Maximize Value, Speed and Profit
Free Ebook

Maximize Value, Speed & Profit

Learn how to leverage Voice of the Customer Analytics and 3D Product Creation to make more profitable products, faster.

Get the Free E-book
Kohl's Creates Value W/Predictive Analytics
Roundtable Video

Kohl's Creates Value W/Predictive Analytics

Learn How First Insight's Predictive Tools Fuel Kohl's Success

As one of the world's leading omnichannel retailers with more than 1,100 stores in 49 states, Kohl's is leveraging First Insight's predictive analytics solution and voice-of-the-customer data to improve their business.

Watch the Webinar
FDRA Consumer Sustainability Survey

Consumer Sustainability Survey 2021

The First Industry-Wide Consumer Study On Shoe Sustainability

This industry-wide survey aims to create a critical baseline that brands and retailers can use to ensure they understand what consumers actually comprehend, what terms and phrases resonate best, and what areas they should prioritize.

Download the Webinar & Findings
Navigating Disruption
Supply Chain & Pricing

Navigating Disruption

How The Rockport Company is Optimizing Assortments and Pricing with Data + Digital Product Testing

Learn how The Rockport Company created a new product playbook powered by the Voice of the Customer and predictive tools.

View the Webinar & Highlights
Case Study


While the Covid-19 pandemic hit most retailers hard, it created uniquely intense challenges for Hotter Shoes. Hotter needed to build up its e-commerce presence and appeal to a new group of shoppers at the same time.

Read the Case Study