election2020

President Donald Trump and Democratic presidential candidate former Vice President Joe Biden exchange points during their first presidential debate Tuesday, Sept. 29, 2020.
CREDIT: Morry Gash / Associated Press
While the winner of next month’s presidential election stands to have a momentous impact on issues ranging from the Covid-19 recovery to trade, health care and national security, shoppers aren’t basing their future shopping decisions on the candidate who emerges victorious.

Research from retail predictive analytics firm, First Insight says this election, however contentious, will not have a measurable impact on consumer spending.

Should incumbent President Trump win the race for a second term in office, 55 percent of shoppers said they would spend more or the same at retail as they’d been planning. Should his Democratic challenger, Joe Biden, pull out a victory, 56 percent of consumers said they would spend more or the same—a mere 1 percent difference.

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