Dorothy Perkins, Burton Menswear and Miss Selfridge announce new partnership with First Insight

Andrea Byrne for Fashion United

Fashion retailers Dorothy Perkins, Burton Menswear and Miss Selfridge have announced they are partnering up with retail predictive analytics platform First Insight.

Using the company’s consumer-driven predictive analytics, the brands will now be able to “operationalise product testing, allowing them to make faster and better merchandising decisions to show which products present the greatest opportunity”.

First Insight uses online social engagement tools to gather real-time customer preference, pricing and sentiment data on potential product offerings.

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