First Insight said today that it will donate $50,000 to cover all of the operating expenses of the Retail Orphan Initiative‘s upcoming “SuperFriday” fundraiser while also establishing the 100% Club, which will enable “all other personal and company contributions to go directly to help children in need.”
The next-generation experience management technology company said in a statement that the Retail Orphan Initiative (RetailROI) is a 501(c)(3) organization “whose purpose is to raise awareness and provide real solutions for the more than 400 million vulnerable children worldwide.”
The SuperFriday fundraising virtual event is set for Jan. 28.
at WWD.com
