First Insight to Cover All Operating Expenses for Retail Orphan Initiative Fundraiser

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First Insight said today that it will donate $50,000 to cover all of the operating expenses of the Retail Orphan Initiative‘s upcoming “SuperFriday” fundraiser while also establishing the 100% Club, which will enable “all other personal and company contributions to go directly to help children in need.”

The next-generation experience management technology company said in a statement that the Retail Orphan Initiative (RetailROI) is a 501(c)(3) organization “whose purpose is to raise awareness and provide real solutions for the more than 400 million vulnerable children worldwide.”

The SuperFriday fundraising virtual event is set for Jan. 28.

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WWD  Donation  NRF 2022  Retail Orphan Initiative

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