The solution provider will support HSN in implementing consumer-driven predictive analytics to inform pricing and allocation strategies.
|As seen on WWD.com|
First Insight Inc. today announced its partnership with HSN, the entertainment and lifestyle retailer, to assist in enabling faster and accurate design, buying and pricing within its apparel, jewelry and home categories through the utilization of consumer-driven predictive analytics.
First Insight will employ online social engagement tools to gather real-time preference, pricing and emotional data on HSN’s key value items. The solution provider will filter and discern top-performing products through its predictive analytic model.