Much ink has been spilled about the resurgence of the running and hiking markets during the past year, as consumers have turned to open-air activities as an alternative to gyms or to escape their homes/remote office-schools. But there is another fitness option that could pose an even bigger opportunity for footwear brands.
A study conducted in late March by Rockport and First Insight found that over half of Americans (53%) are now walking 1 to 5 miles more each day than they did pre-pandemic. And they seemingly have developed a regular habit, with 36% walking at least 1 to 2 miles and 21% walking 3 to 4 miles daily.
What’s more significant: Almost all of the respondents (93%) said they are “very” or “somewhat likely” to keep up this activity going forward, even after COVID-19 restrictions are lifted. (The study included a demographically representative sample of 1,265 adults, ages 18 and older.)