First Insight Unveils Price Elasticity Prediction Tool

January 4 2018 by Elizabeth Doupnik for WWD

The solution software will enable customers to determine optimal pricing and increase margins.


First Insight has debuted its price elasticity prediction tool, ElastiCast. The platform aims to enable users to determine the most optimal product pricing and in turn, increase margins.

“ElastiCast takes the guesswork out of pricing decisions with a real-time solution that can predict outcomes based on any price or point in time within a product’s life cycle,” said Greg Petro, chief executive officer of First Insight. “Through this new solution, we are empowering retailers and brands with the knowledge they need to feel confident that the price on an item will deliver the sales and margins they expect. We’re thrilled to be the first to market with this solution.”

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