One-third of Americans ‘Not Comfortable’ Getting COVID-19 Vaccine

January 28 2021 by Arthur Zaczkiewicz for Women's Wear Daily

First Insight also said consumers planned on shopping for apparel less in-store and felt it was unsafe to try on clothes.

As COVID-19 vaccines are being distributed in the U.S., a consumer behavior survey from First Insight Inc. found a whopping one-third of respondents saying they are “unsure about receiving or will not receive the COVID-19 vaccine.”

The report also showed a large number of shoppers expecting to shop for apparel less in-store while noting they were wary of trying clothes on in a store. The report found that 61 percent of those polled said they would cut back on spending if there was an enforced, national lockdown due to the pandemic.

The survey found that 40 percent of those polled said they expect to “shop for apparel in-store either less or the same amount after being vaccinated, a theme that is reflected across in-store visits for footwear (44 percent), accessories (43 percent), beauty products (45 percent), luxury items (41 percent) and electronics (43 percent).”

Greg Petro, chief executive officer of First Insight, said it is clear the vaccine is “not the silver bullet that is going to bring retail back from the brink.”

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consumer preferences  voice of the customer  Survey Results  CONSUMER REPORT  Coronavirus  COVID-19  Consumer Purchase Behavior  Consumer Survey  Safety

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