AOL Mentions First Insight | Shoppers Are Trading Down to Store Brands Without Even Realizing It

About 71% of consumers surveyed recently by First Insight said they knew when they were buying a private-label item. But when the retail market-research firm showed them in-house and name-brand products side by side, virtually the same share — 72% — failed to correctly identify the private-label one.

“Companies are savvy in how they market,” First Insight CEO Greg Petro said of the findings. “It’s not just consumers that can be fooled, it’s experts.”

And the experts say that’s by design.

Read the full article on AOL.

July 22 2025 by AOL

first insight Report press coverage private label store brands press aol

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Shoppers Are Trading Down to Store Brands Without Even Realizing It

AOL Mentions First Insight | Shoppers Are Trading Down to Store Brands Without Even Realizing It

What Retail Executives Say About Supply Chain Disruption: Shortages, Pricing and Delays