Survey: Store spend trumps online

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A new survey on consumer spending provides more evidence that the “Retail Apocalypse” is not yet upon us.

According to a targeted study of more than 1,000 consumers from First Insight Inc., 71% of respondents (72% of men; 70% of women) typically spend more than $50 when shopping in-store. In contrast, only 54% of respondents (59% of men; 49% of women) are spending more than $50 when shopping online.

Of note, 34% of respondents (36% of men; 33% of women) reported spending more than $100 during a typical in-store shopping visit, compared to only 21% (26% of men; 17% of women) who reported spending more than $100 when shopping online.

Read the Full Article at Chain Store Age

in-store shopping experience  future of retail  retail trends  customer centricity  online shopping

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