Prices have been rising drastically over the course of this past year, and consumers are worried about it because of the fact that this is the sort of thing that could potentially end up making their income less valuable than might have been the case otherwise. First Insight has published a report that sheds some light on how inflation is impacting consumers in various markets, and it turns out that German consumers are the most fearful about how severe inflation might become in the future.
Around 86% of German consumers reported a lower than usual level of confidence with respect to spending and purchasing power. UK based consumes are also similarly unconfident with all things having been considered and taken into account, with a reported 83% of consumers feeling this way. With all of that having been said and now out of the way, it is important to note that American consumers are also feeling the burn, with 79% of them showing concerns about decreased purchasing power.
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