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XM Products
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- View All Case Studies
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First Insight has been making headlines for over a decade. Browse our press coverage for thought leadership, industry news, partnership announcements, and more.

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The tech behind 'social-distance selling'

US consumers ready to buy apparel but will avoid fitting rooms

Women, boomers feel less safe in store dressing rooms, testing beauty products and working with sales staff: study

Consumers Are Ready to Return to Stores — But Many Still Fear Fitting Rooms

Why Shoppers Balk at Hitting Your Fitting Room

Study: Consumers ready to buy apparel in-store - but nix try-ons

Reopening Retail: 5 Ways to Make Customers Feel Safe

Wishful Thinking: Consumers Hope Stores Reopen Soon

Shoppers Can't Wait to Hit Your Stores - and Here's When They Want Them Re-Opened

Three out of five U.S. consumers believe retail stores should reopen by May-end: study

New survey: U.S. consumers look ahead to stores reopening

Study: Majority of Americans think stores should reopen by end of May

The coronavirus has intensified the generational divide between millennials and boomers. Here are 5 ways they’re dealing with the pandemic differently.

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