Consumers are showing signs they are ready to head back to stores to buy shirts, dresses and shoes. But they won’t be trying any of those items on.
A survey by retail predictive analytics company First Insight found that while shoppers are most ready to hunt for new apparel and footwear, they are not comfortable with the traditional shopping experience.
When asked about common shopping activities, women consistently viewed them as more unsafe than men. The survey observed that 65% of women would not feel safe trying on clothes in dressing rooms, versus 54% of men; 78% would not want to test beauty products, versus 64% of men; and 66% would not feel safe working with a sales associate, versus 54% of men.