New survey: U.S. consumers look ahead to stores reopening

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First Insight survey finds consumers hope bricks & mortar to get back in business by end of May

Pittsburgh, Pa. – U.S. consumers are feeling more optimistic about when they’ll be able to get back into stores, according to new research from First Insight.

Sixty percent feel that stores should reopen by the end of May. Some have an even earlier time table. Consumers living outside of New York, Millennials and men were most likely to believe stores should be at the end of April or early May.

“It’s clear that people are getting antsy and ready to get back to some form of normalcy, including shopping in-store,” said Greg Petro, CEO of First Insight. “However, the continuing increases in percentages of those worried about the Coronavirus in the last weeks points to the true reality of the situation. We may still have a way to go.”

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shoppers  baby boomers  millennials  Gen Z  stores  shopping patterns  Generation Z  Generation X  Coronavirus  COVID-19  Consumer Purchase Behavior  Purchase Decisions  Men  Shopping Behavior  Women  social distancing

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